Founded in Cleveland in 1954, we have always embraced our underdog identity. Our journey truly began under the leadership of Joe Pfaff, who humbly assumed control of Allied in 1979. Why the name “Allied”? The answer is simple: it begins with the first letter of the alphabet. Although the era of selling via phone book directories is long past, the values instilled by Joe Pfaff remain our foundation…hard work, honesty, respect, and a firm handshake.
What sets us apart is the caliber of our people. They are genuinely the finest in the rep industry. From principals to customers, time and again we are told “YOUR PEOPLE ARE DIFFERENT FROM OTHER REP FIRMS.” Their values, diligence, respect from customers, and unparalleled work ethic are testaments to Joe Pfaff and the lessons he passed down to the next generation of Allied, as the company begins its eighth decade of operation.
Growing up in the rust belt has taught us that it’s not about trophies and championships, but about being part of a dedicated team that rises every day, ready to grind and compete. At Allied (now known as AE), our distinctiveness lies within our culture. AE salespeople run their own territories and operate on a 100% COMMISSION basis. While other rep firms may claim they pay on commission, very few offer a purely commission-based structure. Joe Pfaff believed this was the cornerstone of a thriving sales culture. Why shouldn’t the commission earned go directly to the salesperson who secured the order? This approach has resulted in unparalleled accountability, passion, and loyalty. With an average tenure of 15 years across our 25-strong team, for most, it’s their final sales position.
At the heart of AE, there’s more than just a business; it’s a legacy born from dedication, an underdog spirit, and unwavering values. From the rust belt’s gritty resilience to the exceptional quality of our team, we’ve built a reputation that’s both distinct and revered. Our salespeople, our structure, and our range not only set the gold standard in the industry but also foster genuine, lasting partnerships. As we journey into the future, we remain deeply committed to the ethos that has defined us for decades, ensuring that every interaction, every product, and every partnership resonates with the unmatched essence of AE.
